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About the Brand

Pamela Giusto-Sorrells’ grandfather, Matthew, in front of the Golden Crescent, circa 1941.In 1941, Pamela Giusto-Sorrells’ grandparents owned one of the first health food stores in San Francisco, the Golden Crescent. It was a small neighborhood natural food bakery and store offering “brick-like” rice, soy, and potato/lima bean breads, as well as rice and soy cookies. These were some of the first available gluten-free foods. In her youth, she had one of the few “female” jobs in the bakery as a cookie packer. Even as a child, and then as a bakery employee, “I was continually amazed that dedicated customers were so thankful to find our gluten-free foods.

Create light and fluffy pancakes and waffles, as well as delicious breads, cakes and muffins and savory entrees with Pamela’s baking and pancake mix. It’s also a great substitute for flour.